CONSUMERS
This page on the platform is dedicated to inform and educate the consumers of Fashion. Here You will find information on how to be a sustainable Fashion consumer. Each subpage is dedicated to a different topic either informing on issues in the consumption we have today, how to change your fashion practice or general inspiration to a more sustainable wardrobe.
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By Sandra Jäger
WHY CONSUMERS?
As the government and industry need to change, so do we!
As I see it, the fashion system has many facets and parts, which in accordance to evolve into a more sustainable overall industry, all need to change their behavior and conduct. A lot of the focus is on the brands and companies, the supply-chains, materials, and products themselves which is an important part. Nevertheless, I have an idea that we are missing a part of the domains in fashion, the consumption part that lies with the consumers. To change, the industry itself need to change but also the consumer behavior and expectations from the consumers.
FRIGHTENING FACTS
75%
Textiles discarded
Of the proposed 53 million tons of textiles produced globally every year, more than 75% are discarded to landfill or burned in production but also post-consumer, after we've worn it!
80% (36%)
Eco-friendly purchasing
Globally 80% is aware of eco-friendly clothing, but only 36% made eco-friendly purchases - fast fashion still thrieves even when we know the problems
12/68
Average new Clothing articles a year
In America, in 1980's people bought on average 12 new articles of clothing a year.... now its 68 pieces, mainly because of fast fashion
Andrew Morgan - In The True Cost movie
"Today Fashion is the second most polluting industry on earth, second only to the oil industry"